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Writing and Messaging SEO Tool: Clarity

Clarity is a valuable tool in searching, writing, messaging, promoting and speaking. What is it and how do you achieve it? This article defines clarity, show examples and helps you attain clarity in your writing.

To speak or write with clarity means to be clear or transparent. To have the ability to conceptualize or visualize an object, a concept or a thought is to have clarity. As a writer if you can create the visual or develop a concept very clearly then there will be a more clear understanding of your content.

SEO Tool

Clarity in Richmond Search Engine Optimization

Keywords and keyword phrases are the number one factor in having a search engine find and rank your website. People know the importance of clarity in Titles, Descriptions and Meta tags. Once you have researched the best keywords and phrases to direct people to your site, it is up to you to use but not overuse your keyword phrases. Websites have been set up to help you find the most searched for keywords and phrases. Then they can provide suggestions for alternate (but similar) keywords. More information on this can be found in this article Search Engine Optimization and Clarity: the Value of Clarity

Clarity in your writing then comes from the flow of your logic, the sequencing of your thoughts and the words you use to generate smooth transitions. Subheadings are helpful to put your thoughts in order.

Clarity in Messaging

In crafting brief comments when messaging or blogging, your message should be clear to be understood. Blogging is a form of journal writing. However, in this type of writing, you have the chance to achieve clarity by rephrasing or asking a clarifying question. The response, the punctuation, or the examples you add, can help clear up confusion. It is when people do not have a chance to reply or post a response to your message, that you may not achieve clarity. The time between typing and hitting the post or send button, is often too short. You cannot take back what you have sent. You can add further posts but words once typed tend to have a lasting effect.

Clarity in Advertising

When an advertiser creates an ad, they need to have clarity to promote their product. They have a limited space to create their slogan or message. On one sign advertising several spa treatments, one advertiser made the mistake of stating all their services to maximize the space on the sign. In doing this, they lost clarity. Their message was lost in all the words given. Not one statement stood out.

The sign said:

UNIQUE LOOK

NEW TANNING BED

MAN/PED/FACIAL

WAXINGGELNAILS

GIFTCERT AVAIL

A clearer message came out on a sign posted further down the road. It got across the message to stop in and try out their food. It said:

MISS THE

COTTAGE?

HOW ABOUT

COTTAGE CHEESE PEROGIES?

GET SOME HERE

This ad did not need to tell all the food available. The message was enough to get a customer to stop in. Both the signs were along the same road and had to be read while driving by. The sign that was clear and easily read was the sign that worked.

Clarity in Speechwriting

When a person is speaking rather than writing, there is also a need for clarity. The listener has to process what is heard and has to visualize the concept. Clarity is even more important in speechmaking than speechwriting. If an audience has a chance to react, a person giving a speech may be able to clarify confusion. However without a chance to respond, a person has to hope they have made their point.

One thing to remember is that a person can only hold about 7 main ideas they hear from a speech. A good speaker will present what is coming, say it and then review what was said.

Mark Ivey wrote an article about the changing role of the corporate speechwriter. He insisted that corporations need the skills of a speechwriter, rather than an executive communications manager, to deliver a clear message. He said, “Only a speechwriter knows how to find the few relevant and credible pieces of information hiding in a thousand pages of “content” received from a hundred sources, and how to use those points to produce a compelling narrative that will hold an audience’s attention and deliver a clear message.”

Clarity in Writing

To help writers achieve clarity there are many articles written on writing by writers. An article called Tips to Creating Quality Web Content, by James Celeste, states in its first line that the most important rule is to keep it clear and simple. His second rule is to be concise. Find his other tips at Tips To Creating Quality Web Content

Clarity in writing can also be achieved if you are given limits to the number of words used. A writer can practice this by first creating an article and then setting a goal to express the same message in half the amount of words.

It’s a challenge to reduce your own word limits. Using spacing between paragraphs may also help a writer achieve clarity. When writing a few sentences, a writer must get to the point, and then “filler” words and sentences will be omitted.

Finally, clarity can be achieved by using a thesaurus in writing. Perhaps the correct word to use is not a commonplace word. Clarity means clearness, but perhaps lucidity, simplicity, intelligibility or transparency would have been words I could have used with more precision.