Writing and Messaging SEO Tool: Clarity

Clarity is a valuable tool in searching, writing, messaging, promoting and speaking. What is it and how do you achieve it? This article defines clarity, show examples and helps you attain clarity in your writing.

To speak or write with clarity means to be clear or transparent. To have the ability to conceptualize or visualize an object, a concept or a thought is to have clarity. As a writer if you can create the visual or develop a concept very clearly then there will be a more clear understanding of your content.

SEO Tool

Clarity in Richmond Search Engine Optimization

Keywords and keyword phrases are the number one factor in having a search engine find and rank your website. People know the importance of clarity in Titles, Descriptions and Meta tags. Once you have researched the best keywords and phrases to direct people to your site, it is up to you to use but not overuse your keyword phrases. Websites have been set up to help you find the most searched for keywords and phrases. Then they can provide suggestions for alternate (but similar) keywords. More information on this can be found in this article Search Engine Optimization and Clarity: the Value of Clarity

Clarity in your writing then comes from the flow of your logic, the sequencing of your thoughts and the words you use to generate smooth transitions. Subheadings are helpful to put your thoughts in order.

Clarity in Messaging

In crafting brief comments when messaging or blogging, your message should be clear to be understood. Blogging is a form of journal writing. However, in this type of writing, you have the chance to achieve clarity by rephrasing or asking a clarifying question. The response, the punctuation, or the examples you add, can help clear up confusion. It is when people do not have a chance to reply or post a response to your message, that you may not achieve clarity. The time between typing and hitting the post or send button, is often too short. You cannot take back what you have sent. You can add further posts but words once typed tend to have a lasting effect.

Clarity in Advertising

When an advertiser creates an ad, they need to have clarity to promote their product. They have a limited space to create their slogan or message. On one sign advertising several spa treatments, one advertiser made the mistake of stating all their services to maximize the space on the sign. In doing this, they lost clarity. Their message was lost in all the words given. Not one statement stood out.

The sign said:






A clearer message came out on a sign posted further down the road. It got across the message to stop in and try out their food. It said:






This ad did not need to tell all the food available. The message was enough to get a customer to stop in. Both the signs were along the same road and had to be read while driving by. The sign that was clear and easily read was the sign that worked.

Clarity in Speechwriting

When a person is speaking rather than writing, there is also a need for clarity. The listener has to process what is heard and has to visualize the concept. Clarity is even more important in speechmaking than speechwriting. If an audience has a chance to react, a person giving a speech may be able to clarify confusion. However without a chance to respond, a person has to hope they have made their point.

One thing to remember is that a person can only hold about 7 main ideas they hear from a speech. A good speaker will present what is coming, say it and then review what was said.

Mark Ivey wrote an article about the changing role of the corporate speechwriter. He insisted that corporations need the skills of a speechwriter, rather than an executive communications manager, to deliver a clear message. He said, “Only a speechwriter knows how to find the few relevant and credible pieces of information hiding in a thousand pages of “content” received from a hundred sources, and how to use those points to produce a compelling narrative that will hold an audience’s attention and deliver a clear message.”

Clarity in Writing

To help writers achieve clarity there are many articles written on writing by writers. An article called Tips to Creating Quality Web Content, by James Celeste, states in its first line that the most important rule is to keep it clear and simple. His second rule is to be concise. Find his other tips at Tips To Creating Quality Web Content

Clarity in writing can also be achieved if you are given limits to the number of words used. A writer can practice this by first creating an article and then setting a goal to express the same message in half the amount of words.

It’s a challenge to reduce your own word limits. Using spacing between paragraphs may also help a writer achieve clarity. When writing a few sentences, a writer must get to the point, and then “filler” words and sentences will be omitted.

Finally, clarity can be achieved by using a thesaurus in writing. Perhaps the correct word to use is not a commonplace word. Clarity means clearness, but perhaps lucidity, simplicity, intelligibility or transparency would have been words I could have used with more precision.


The Kinds Of Lawn Services To Give You A Healthy Backyard

If you want a healthy and beautiful garden, you have to make sure to start at the roots of all your plantation. Not a lot of people have the proper knowledge and time to care for their lawn. If you are one of them, then I suggest that you start seeking for lawn care services to do the dirty job for you, these professionals have a passion for greenery and lawn care, they have the right tools and skill sets to give you the garden of your dreams

Lawn Services

Lawn fertilization is one of the services that are offered in lawn care services; this is when gardeners feed the plants with vitamins and nutrients for them to grow and become stronger throughout the year. These professionals also know what type of fertilizer to give to different plants, as well as the amount needed for them to thrive in life. Without this treatment, some plants will have a hard time to germinate and produce seeds for them to reproduce. Also, it is highly beneficial for the roots as it promotes lengthening which allows them to become more firm in the ground and easily swept away.

Pest control is another important service which will maintain the shelf life of your garden. This all starts with the inspection and familiarity of your garden by the professionals. You can be assured that these gardeners know what they are looking for and will notice right away if they need pesticides to remove or prevent an infestation. If you do not treat these pests and grubs, these tiny parasites will slowly but surely eat your garden up. This will be the only way to get rid of this lawn problem, and there is no way to eliminate this issue, so this makes it a constant battle between pests and gardeners.

Aeration is punching holes in the soil to allow air to circulate and penetrate the grass roots in the garden. Not only air but water and other nutrients are part of the circulation that will help the roots grow deeper and have a stronger garden overall. This is to avoid the soil to be too compact and have too many solid areas that won’t allow proper circulation for vitamins and nutrients. Aeration is usually done during the growing season; this is because the grass heals quicker and the soil can fill up the ground after the plugs have been removed.

Slit-Seeding is a treatment done to your lawn that allows the fertilizer to enter and mix better with the ground. This is used by using a machine that has multiple knives rotating that cut the soil to make grooves. This action will improve the seed to soil contact that will improve germination and give you a more abundant plantation in the coming months. This is often compared to Aeration, but people seem to lean towards slit seeding because there are fewer damages done to the soil, and it appears to be more effective regarding reproduction.


Why Cleaning Your Tub Will Give You A Happier Tub 

Having a hot tub in Fort Collins is an excellent way to bond with family and friends when you have them over on the weekends or any social gathering planned. It is a great way to destress from the problems of life and just escape from the world for just a few hours. Hot tub maintenance, however, is an important part of having a hot tub. It may seem like fun when you are using the hot tub, but the way you take care of it while you are not using the tub will be just as important as using the hot tub itself.


First of all, protect the hot tub at all times when not in use. The outside of the hot tub must be taken care of well to keep it functioning properly. Most hot tubs come with a cover for when it is not in use but if ever the hot tub did not come with one then investing in a cover for the container will help in the maintenance of the tub. Keeping the cover will protect it from the elements around it such as specks of dirt, stains, and UV rays.

Gently wiping down the exterior of the hot tub with a wet cloth will be enough concerning maintaining the outside of the tub. The exterior of the tub is usually wood or acrylic which would make it easier to clean. Wiping the top of the cover as well should be done to keep the tub neat and clean.

Now onto the more work heavy load of cleaning the tub, the inside. Cleaning the inside of the tub may be more challenging than the outside, but it will be worth in prolonging the life of the tub. Making sure that the water in your tub has some chemical to keep it clean is essential in making sure that the inside of the tub is well maintained. Chlorine is an example of the chemical that you should use but, there are other options for keeping the water clean.

When using the hot tub, it is important that the water clean to avoid skin irritations and other illnesses that may occur when the water is not maintained. Cleaning the filter of the hot tub should also be done when keeping the hot tub clean. If there is a pressure gauge attached to it, then be sure to check that it does not exceed 10 lbs. It’s nice to clean it every four weeks to avoid any problems with the filter. It should be replaced every 1-2 years depending on the frequency of use.

These are some of the basic ways to maintain the hot tub in the house. It is important to properly maintain it to avoid any problems with it in the future. Buying a hot tub is an added responsibility but will be worth all the memories made with your families and friends in the times that you use it. If you do not feel comfortable with cleaning it yourself, there are many hot tub cleaning services for hire that will do the job just as well.




Signs That You Need Marriage Counseling

In this day and age, the youth tend to think that concept of marriage is stained with separations and annulment rising exponentially. It seems like people have grown scared of the idea of commitment with a single partner because of the many issues that couples have to face. I feel that partners have lost the will to go the extra mile to try and patch things together when they are on a rough road. Do not take the services of counseling in Westport Ct for granted, or don’t think that it is something to be ashamed of because that may be only that might keep your marriage together.

Marriage Counseling

Divorce and separation is a struggle for both partners and their children if ever they do have, this one of life’s most stressful moments that can have a negative impact that can last a long time. Usually, partner’s choose to separate because they feel that they cannot get along with each other, and build a healthy future together. It can affect the children by making them feel unwanted by their parents, and feel confused by the whole situation that will lead them to anger and guilt.

While some couples believe that the choice to separate may be the healthiest and wisest choice for their well-being, there are some marriages that fight for survival and try to make a complete turn around to make things work out as they promised to do during their wedding day. When a couple is experiencing serious issues that they cannot resolve on their own, it will be best to seek counseling to get them out that deep hole.

Communication is key to a relationship, and once it has gone wrong and negative each time you have a simple conversation, then you should start thinking of seeking professional help. When you can’t have a pleasant conversation with your partner, you start to think what the whole point of the relationship is if you can’t tell each other things or issues that have been bothering you. If you cannot learn how to communicate with each other properly, you might end up resenting each other forever.

Loyalty is one of the most sensitive and challenging topics to deal with, especially when your partner starts to have sexual desires towards other people or has had an affair with another individual. Mentally and psychologically, it is hard to recover from this traumatizing effect because the idea replays in your over and over again. It will be tough to win the trust back, and it will require both parties to work hard together to let issue slip away.

When couples fight, there is a proper way on how to deal with it so that it will result in a decent outcome. Some people have no idea how to handle each other and end up screaming at each other making the situation even worse. People deal with issues differently, and the only way to know how to treat your partner is to get to know them even more. It’s one thing to know what the problem is; it is a different to know how to act to get the issue resolved.